The objective of marketing is to create awareness, curiosity and interest.

The challenge for marketers have become monumental in recent times. This is the age of attention-wars and every marketer wants to maximize people’s engagement with right content. Here are the top 3 traits of successful marketers:

1. Target driven content: The product (or service) must be marketed uniquely to garner attention of intended audience. Smart marketers work in tandem with content managers and zero-down target audience by considering as many metrics as possible.

2. Fast analytic interpretations: Mastery of analytic report interpretations across all social media on a daily basis is critical, and marketers must intuitively forecast where ATTENTION is headed over the next 3-6 months, and allocate budgets accordingly.

3. Embracing a culture of continuous iterations: Even the most successful marketing initiatives have short lifespans. Marketers who continuously innovate stay ahead in the game. Having intuitive understanding in psychology of personality helps with continuous innovations.

Digital / social media marketing is standard marketing now. The days of conventional marketing is over.

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